Privacy Policy

You have certain rights in relation to your data and its use, including the right to object to processing based on legitimate interests, profiling (including the use of custom and lookalike/similar audiences), and direct marketing. At any time, you can exercise your rights by emailing us at contact@gapify.co.uk

We’re committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, via our site.

Below you will find further details about our processing and your rights.

About Our Website

Our site enables people to request quotes, prices or information for the product or service shown or selected on this site (the “Product”).

The service our site provides is to connect people who are looking to purchase the Product with relevant providers of the Product (“Service Providers”).

How Our Site Works

If you’d like to request and receive quotes or information for the Product (“Quotes”), please complete and submit our webform.

Once we’ve received your request, we’ll connect you with the relevant Service Providers. We’ll tell the Service Providers who you are, what your contact information is, and they’ll then contact you directly with your requested information/prices or quote. For certain products, before connecting you with relevant Service Providers, we or one of our partners may call you to confirm your details or requirements. There’s no obligation to purchase. You can choose which Service Provider to buy from. But you don’t have to buy from any of them.

About Us

Gapify.co.uk is a website owned and operated by Tap Tap Digital Limited (companies house number 11069670)

What We Don’t Do With You Data

Before confirming what data we collect, and why, here’s what we definitely don’t do with your data, unless clearly set out in this notice:

  • We don’t share it with anyone who isn’t associated with providing you the information or quote that you have requested.
  • We don’t use it for any purpose (including retargeting, commingling across multiple advertisers’ campaigns or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis, and only to assess the performance and effectiveness of our advertising campaigns.
  • We don’t use it to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifiers that identify any particular user, browser, computer or device.
  • We don’t transfer it (including any anonymous, aggregate or derived data) to any advertising network, advert exchange, data broker, or other advertising or monetisation-related service.

What Data We Collect and How We Collect It.

If you complete our webform in order to request information or quotes, it will ask you for your contact details, such as your name, email address and telephone number.

Our webform may also ask for information regarding your product requirements.

Occasionally we may change our webforms, and so they may ask you for other information. It will always be clear from the webform what information we’re requesting, and we only request information that is relevant to your request, and the service that we’re providing. We also store and share Internet Protocol (IP) addresses, as explained below. Every computer or device has an IP address – a unique number – which enables it to communicate with other computers and devices over the Internet.

Additionally, we might collect data about you if you:

  • Contact us, or we contact you, by email, telephone or post.
  • Post comments, material or other content on our site.

How We Use Your Data

We use your data (described above) in the following ways.

To connect you with relevant Service Providers

As explained above, if you submit our webform, we’ll pass your request to the relevant Service Providers (named on the consent statement). We will do this in a secure way. For example, using HTTP Secure (HTTPS), which means the data is encrypted. The Service Providers then contact you directly with your information or quote. They may contact you by telephone, text/SMS or email.

We store IP addresses in order to stop unwanted traffic (i.e. spam) to our site. For example, if we become aware that spam is coming from a particular IP address (i.e. computer or location), we can block that IP address. From time to time, we also share IP addresses with Service Providers to enable Service Providers to verify that requests for Quotes have come from a particular country.

To call you to confirm your details or requirements

For certain products, before connecting you with relevant Service Providers, we may call you to confirm your details or requirements. We may also call you to ask about your experience using our site and service and dealing with the Service Providers with which we connected you.

To create custom and lookalike/similar audiences

We like to work with Facebook, Google and other platforms (“Platforms”) to reach out to you with adverts for Other Products. We also like to use Platforms to reach out to other people who might like to use our quote request service.

We do this in two ways. In both cases, your data, along with other data, is used to create a custom audience and/or a lookalike/similar audience. Whenever an audience is shared with a Platform, the data is first hashed and pseudonymised, meaning that any data within the audience that could identify a person is replaced with an artificial identifier. So, the process is secure. Also, we don’t share more data than we need to for the purpose of creating the audience.

  • Custom audience– A custom audience is a list of existing users of our service (“Existing Users”). From time to time, we share this with Platforms. As explained above, the data is first hashed and pseudonymised. The Platform uses this audience to show our Existing Users our adverts for Other Products.
  • Lookalike/similar audience– A lookalike/similar audience is an audience created by the Platform. From time to time, we share with Platforms a list of Existing Users. The Platform uses this list to find and create lookalikes – i.e. other Platform users who have similar characteristics to the Existing Users – to which it shows our adverts. Again, as explained above, the data is first hashed and pseudonymised.

As we explain below, at any time, you may object to such activity by emailing us at contact@gapify.co.uk

Receiving data from Service Providers

It is possible that Service Providers may return data to us. They may do this if they have a query regarding a request for information/quotes that we have sent to them in order to enable us to resolve the query. They may also return data to us, together with confirmation on whether or not a product has been purchased, in order to enable us to improve our marketing. We may also use such data to create custom and lookalike/similar audiences, as explained above.

Cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. At the bottom of this policy, we have included a table, setting out what cookies we use, and the purposes for which we use them.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Storing Your Data

We will keep your data only for as long as is necessary to fulfil the purpose/s for which it was collected in the first place, i.e. as set out in this notice. For example:

  • We will keep your request for information/quotes for 6 months after you make the request to enable us to resolve any queries from Service Providers, should they arise.
  • If you haven’t opted out of receiving marketing from us, we will keep your details, and may send you emails, until such time as you don’t engage with our emails for a period of 6 consecutive months or make a request as such.

Following the periods set out above, we will not use the data, save that we will hash/anonymise the same, and retain it for a further 2 years for compliance purposes.

In each case where we have identified legitimate interests as the legal basis for our processing, we have conducted a legitimate interests assessment.

Your Rights

Under the GDPR, you have a number of rights. In relation to our site, and the service that we provide, those rights are set out in the table above. We further explain these rights, and your other rights, below.

  • Right of access – You have the right at any time to ask us for a copy of the personal information that we hold about you, and to check that we are lawfully processing it.
  • Right of rectification – If personal information that we hold about you is not accurate or is out of date and requires amendment or correction you have a right to have the data rectified or completed.
  • Right of erasure – In certain circumstances, you have the right to request that personal information we hold about you is erased (e.g. if the information is no longer necessary for the purposes for which it was collected or processed).
  • Right to object to or restrict processing – In certain circumstances, you have the right to object to our processing of your personal information. For example, if we are processing your information on the basis of our legitimate interests, and there are no compelling legitimate grounds for our processing which override your rights and interests.
  • Right of data portability – In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format.
  • Right to withdraw consent – In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You can exercise this right by accessing contacting us at contact@gapify.co.uk

Contacting Us

If you have any questions regarding this notice, or any questions relating to data protection or privacy, you can contact us at contact@gapify.co.uk

Changes to This Notice

From time to time, we may update this notice.